This article has some great points, though part of me despairs by asking “then what AM I supposed to be doing to convince people to come see me?” It seems connected to the “pull not push” element that was discussed in these two posts here:
The Reblog button seems broken, so, to read this article by Author Chris McMullen, click on the link or image below: organic-is-better-for-book-marketing/
Oh hell yes.